Variable Data Printing
With variable data marketing from Patient News, we can help you maximize your marketing exposure for greater ROI on your marketing investment.
The latest breakthrough in improving response to direct mail campaigns, variable data or one-to-one marketing is specific information relevant to the recipient, like their name, or images that mean something to the reader printed throughout a campaign.
We've done extensive research on variable data publishing to ensure our customers get the most bang for their buck, and our research determined that the addition of "name only" increased response rates by up to 44%, and the use of full color and a special offer can increase response even further.
In addition, we know that women make up to 85% of our healthcare buying decisions, so all of our variable data print materials has been tailored to that reader. We have even upgraded our direct mail list service in the U.S. to provide you with the female head of household name – ensuring increased visibility and readership. This variable data printing service is automatically included in the US, and we can provide this service in Canada when you opt for our first class postage upgrade.
With our neighborhood direct mail program we target prospective patients that reside in the area surrounding your practice. Using geographic and demographic information such as age, income, and gender, we work with your input to develop your consumer target area. In the US, our up-to-date consumer mailing lists include virtually every household throughout the country, and to maximize the effectiveness of your program, you receive exclusive use of your distribution area during your subscription.
At Patient News we're committed to helping you market smarter, not harder. No matter what your budget or goals, Patient News has a dental advertising program that will work for you.
Call 800.667.0268 today for a free marketing consultation, and take advantage of our Free Trial Offer – a fully customized newsletter draft for your practice.
