Haliburton, Ontario (MarketWire) June 16, 2010 – How can one dental practice earn $500,000 per year, and another practice earns $1,000,000 – with basically the same services? The answer is simple, says Patient News Publishing, a leading dental marketing company: quality over quantity.

“It’s not how many people see your dental advertising message, but who sees your message, and what’s in that message” said Karen Galley, President of Patient News Publishing. “With Patient News Publishing’s variable data services and high quality content and writing support you can target the ideal patients surrounding your practice and reach the decision makers you need to see your message.”

Patient News Publishing’s variable data services combine specific information relevant to the recipient, like their first name, with messaging that has been tailored to the main household decision makers – women. With more than 85% of women making healthcare buying decisions, reaching them is essential. PNP even offers an upgraded direct mail list service to provide practices with the female head of household name to ensure increased visibility and readership. Surprisingly, this professional, high quality service is very affordable for the average dental practice, and more importantly, it’s highly effective, bringing in a solid return on investment.

Add in full color images, special offers, and the PNP neighborhood direct mail program, which uses geographic and demographic information such as age, income, home values, and families with or without kids, to develop the ideal consumer target area, and Patient News Publishing can significantly increase the visibility of a dental marketing campaign, resulting in a lot more new patients – higher quality new patients – for the dental practice. In today’s economy, increasing new patient traffic remains the number one concern for dentists managing their small businesses.

“With direct mail you can more accurately target the ideal patients surrounding your practice – plus with Patient News’ leading variable data your newsletter will be expertly written to maximize patient response,” added Galley.

In recent years dental practices have had to learn to do things differently, starting with the way they reach out to patients. By using the innovative variable data direct marketing tools provided by Patient News Publishing, dentists are more likely to reach their highly coveted target patient, thereby generating more practice revenue, increasing practice productivity, and creating happier employees and more satisfied patients. Best of all, PNP supports busy dentists who don’t have time to dedicate to marketing, by taking care of all the details, it’s easy!

For additional information on dental newsletters, variable data services, dental postcards, printed or e-dental advertising from Patient News Publishing call 800.667.0268 or visit www.patientnews.com.

About Patient News Publishing:

Patient News Publishing is North America’s most comprehensive and innovative direct mail, newsletter, postcard, email newsletter, dental patient education and referral card provider. Founded in 1992, the company produces award-winning healthcare and dental marketing products in Canada, the United States, and the United Kingdom.

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Contact:

Joanne Bishop
Vice-President, Patient News Publishing
800-667-0268