Haliburton, Ontario

January 26, 2010 – Patient News Publishing, named one of Canada's Top 100 Employers for four consecutive years and North America's leading dental marketing company, makes a further positive environmental impact by working in partnership with the Haliburton Highlands Stewardship Council, supported by the Ministry of Natural Resources Ontario Stewardship Program, with more than 4,000 trees to be planted in 2010! These trees will also be pledged to the United Nations 2010 Billion Tree Campaign.

Patient News Publishing, committed to making the smallest possible footprint, has already made significant investments to improve its environmental performance and continues to pursue further sustainable practices. They are Forest Stewardship Council accredited, and 100% of the paper they use is certified to ensure forestry is practiced in an environmentally responsible way.

"Even though we print exclusively on FSC-certified products, we have taken our environmental commitment one step further by engaging in this reforestation program. It's one more effort to 'give back more than we take' – from zero footprint to positive footprint! It's not just about protection, it's about developing our natural resources for future generations", says Karen Galley, President.

Patient News Publishing is also a staunch supporter of internal green initiatives, backing their employee-driven committee who provide ongoing staff education to reduce, recycle, and re-use, and conduct ongoing research into how the company and its employees can become more energy efficient. Patient News Publishing has been recognized for two consecutive years by PrintAction for Most Environmentally Progressive Printer, and by WhatTheyThink.com with an Environmental Innovation Award!

Sustainable environmental business practices is one of their unwavering core values. "It was a natural fit for our company, product, and service offering and was adopted whole heartedly by our enthusiastic and committed green team at Patient News and by the staff in general", says Galley.

By marketing their dental practices using earth-friendly products, Patient News Publishing clients are investing in the future by protecting wildlife and tending to our planet. Marketing content includes " green" articles from the Eco-Dentistry Association. "By including articles from the Eco-Dentistry Association in their newsletters, our clients are letting patients and their communities know about their dedication to being green, and the leadership role they are taking to support the transformation of the dental industry to earth-friendly practices," says Galley. "In addition, Patient News Publishing clients now

qualify for a free oneyear $600 membership in the Eco-Dentistry Association*."

Patient News Publishing offers a full suite of products to help effectively market dental practices, including award-winning patient and neighborhood newsletters, postcards, referral cards and e-mail bulletins. All of their dental marketing products are tailored to help achieve the specific goals of each dental practice while maintaining a unique, customized, and timely look and feel. Their dental marketing newsletters feature variable data marketing and actual recipient names printed throughout custom content written and designed to generate response from household decision makers.

For additional information on dental marketing from Patient News Publishing call 800.667.0268 or visit www.patientnews.com.

About Patient News Publishing
Patient News Publishing is North America's most comprehensive and innovative newsletter, postcard and referral cards provider. Founded in Canada in 1992, the company produces award-winning healthcare and dental marketing products in Canada, the United States, and the United Kingdom.

* The Eco-Dentistry Association supports dental professionals in making the transition to green practices, and connects dental patients to dental professionals who share their commitment to a healthy lifestyle and a healthy planet.