Dr. Kenneth Montague, Toronto, Ontario. Mission: One-On-One Care Dr. Kenneth Montague (voted Toronto’s Best Dentist five times over the last seven years by Toronto’s NOW Magazine) recently shared a few thoughts with us about the success of his newsletter program: General Impressions: “I have been a big supporter of Patient News Publishing from the very beginning. Their concept was brilliant and necessary. PNP’s bright and knowledgeable staff makes a potentially complicated project far more manageable.” Best Readership: “Personal thoughts and visions in the FROM THE DENTIST section are read religiously by our patients.” Staff Involvement: “At our staff meetings, we have brainstorming sessions where we discuss the upcoming newsletter; we actually vote on who and what we should be featuring.” What Makes Your Practice Successful?: “We treat everyone in the practice – patients and staff – like a big family. This community-based approach is unique in a downtown, big-city practice. I expect a lot of specialized customer service from my staff, but they are rewarded. I recently took them all to the Jamaica Dental Convention!” Final Comment: “I believe that communication is the key for a successful dental practice. The PNP newsletter is both a key tool in the marketing and dissemination of pertinent, customized information. We always observe a boost in our recare program when PNP mails out our newsletters. They work.”