Described as "the dentists' dentist", Dr. King is regarded as North America's leading female cosmetic dentist,
and we are pleased to thank her for contributions to Patient News Publishing. She is one of 45 dentists in the world to
be accredited by, and achieve Fellowship status with, the AACD, and one of only five women to do so. Dr. King has taught
cosmetic dentistry to practitioners from across the country and was the featured cosmetic dentist on ABC's reality TV show
"Extreme Makeover". Her clients include high-profile athletes, Grammy Award winners, elected officials, models,
actors, and TV personalities.
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What are the goals of your newsletter program? Our goal is to inform our patients of our continuing efforts to provide them with a beautiful smile in a pleasant pampering setting.
How do you use the newsletter effectively to communicate with patients? We use the patient newsletter to keep patients up-to-date with our current events, new services, specials, and new technology. Opening a new facility, new team members, new procedures help keep our patients informed and excited about where our practice is going. The stories illustrating certain procedures are also very educational for patients.
How have patients responded? Our patients find it very convenient and informative to receive a newsletter at their residence. This helps us keep in touch when we otherwise would not be able. We have received a number of compliments.
What are your general impressions of Patient News Publishing? Patient News is very customer-oriented, providing help to promote our practice. Keeping in touch with our existing patient base through a
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patient newsletter, and reaching out to new ones via direct mail, Patient News Publishing provides a professional partner with quality products.
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