Dr. Elaine Halley, Perth, Scotland Please describe the goals of your Newsletter. We use our newsletters for internal marketing – keeping our current patients informed of our services and developments. We encourage existing patients to refer new friends, family, and colleagues. We also reinforce our professional image with the high-quality articles and illustrations. How does PNP facilitate your programme, helping you achieve goals? I depend on Patient News to produce a professional newsletter with good quality articles and images that are tailored to suit our needs. What type of newsletter information attracts attention? We’ve found that personal information about team members’ education and about my lectures capture and hold interest. How do you promote the newsletter? Our newsletters are always displayed in the practice, and we send them to prospective patients. How has your newsletter impacted your practice? We’ve had good verbal feedback! “Patient News Publishing is to be congratulated for exceeding our expectations!” – Dr. Halley