Vidya Sartorius
What should a dental practice do
about marketing in today's economy? The
first thing is to acknowledge the current
economic state as a team and then make
an agreement to not empower the negative
conversations that are swirling around.
The team needs to find and take proactive
actions to keep your practice productive,
energetic, and positive.
- Pay close attention to your current
patient base. Improve communication to
existing patients. Follow through with your
recall programs and select 1-2 simple
marketing ideas for reaching your existing
patients.
- Ensure your external marketing
message is not limited to only a few, but
that it's reaching a wide audience and that
your services are varied.
- Do not panic. Do the above
consistently and you will reap rewards. Be
patient.
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Cathy Jameson
There is no way to make your practice "recession proof".
The economy will impact every business, however, you can
make your practice "recession resistant", meaning that you can develop your practice in
such a strong and stable manner that in spite of what happens in the economy, you will be
ready to handle it. There are three major aspects of your practice that help you become
and remain "recession resistant" and they are:
- Establish and nurture a great team. Team members must be committed to the
success of the practice and must be willing and able to perform at a top level – every
minute, every day, every interaction.
- Develop and administer systems that are so effective that they will remain stable in
challenging times. The success of your practice will be in direct proportion to the success
of your systems.
- Be a strong leader. Be a leader of yourself. Make a decision to be positive,
supportive, and encouraging. Be a leader of your team and a role model of with an
excellent attitude. Be a leader of your patients, leading them to make decisions that are
good for them. Your patients will be a direct reflection of you.
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Lisa Philp
When things get
tough, we have to
respond, not react. A lot
of people react, make it complicated, and go
into crisis mode. You have to make a choice
not to participate. Go back to the simple
things that made you who you are today in
dentistry. Then focus on simple actions and
simple systems for the future.
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