Marketing Smart In A Challenging Economy

If you lost five patients every month for the next year, how would that impact your practice? And what if that attrition rate were to snow-ball next year? Do you think you’d be able to get those patients back?

Marketing smart in a challenging economy is essential. Without continually staying in touch with your existing and potential patients – as many of your competitors are doing right now – you could put your practice at risk of patient attrition and loss of new-patient acquisition.

Surveys, statistics, and marketing experts agree: Practices that continue to market during down economic times will not only survive, but thrive! A recent poll by DemandGen Report found that over 66% of companies indicate they will either hold or increase marketing budgets during 2009, and almost 82% said their budget for lead generation would stay flat or increase.

Right now, you have the marketing program you need to secure and build your practice.

• Remind patients that re-care now will prevent costly expenses later.
• Inspire case acceptance with articles that are relevant to your practice.

Marketing smart is not rocket science. It’s keeping your name and your practice top-of-mind with existing patients and prospective patients in your community. Your newsletters and postcards are packed with valuable educational information that compel dental re-care, consultations, and case acceptance. Call today to see a selection of our new timely article choices.