3 Ways To Maintain & Increase Profits

You're already doing the right thing & we're here to maximize it!

Patient care today is a complex pursuit and in these challenging times, it's critically important to your ongoing success to ensure that the patients you have understand and appreciate all of your services, keep coming back to your practice, and refer your practice on a regular basis.

Many of you have integrated a mission statement and core values into your practice philosophy to ensure your team acts with integrity and that your patients know about it. That kind of communication is a good thing, especially when you consider that a doctor is also defi ned as an authoritative teacher. The challenge is how best to impart your knowledge and share your skills. Believe it: your newsletter marketing program is one of your most effective tools that sets you 'way apart from your competition.

This Season... Include a FREE Patient Survey* with your patient newsletter mailing and better understand your patient perceptions, expectations, and preferences. The simple act of sending a survey will strengthen your patient relationships. Remember that "perceived indifference" sends patients packing faster than any other kind of service disruption. *Return mailing services not included.

Include a FREE Patient Referral Card and reward patients and their referrals! A big ticket item like a mountain bike or a flat-screen TV can get dozens of patients into your practice vying to win – and you'll win with 6-10 new patients. That's $20-40,000 in increased lifetime value!

During more challenging economic times, it's easy to forget why sustaining your marketing message is so important. It's also easy for your patients and potential patients to overlook their oral health needs. Each time you mail your newsletter, you remind them, and at the same time strengthen and rebuild the hardest-hit part of your practice – recare. Just imagine if you weren't reminding them at all...

We too are committed to staying connected to you. That's why we keep reaching out with client appreciation campaigns like our FREE $600 Eco-Dentistry Association™ membership and FREE $1000 Jameson Management Training Package, plus the two bonus values above!

Going above and beyond and sending your newsletters is the right thing to do, and it says all the right things about you and your practice to patients and the community that you serve, and we are proud to partner in your efforts.