PNP’s CEO Wayne Lavery was the marketing manager for Health First Doctors Offices, the largest group of corporately run medical facilities in Canada. There, Wayne introduced a number of marketing solutions including patient newsletters, determining that there was a niche market opportunity for a Canadian patient newsletter provider. After an exhaustive competitive review Patient News was established and we produced and mailed our first patient newsletter for Dr. Paul Piccinnini (dentist to the Toronto Argonauts) in 1993.
The same year Wayne and Karen Galley, co-owner and President, moved to Haliburton where PNP’s headquarters is located today. Karen’s background in sales and business management drove the development of our excellent customer servicing guidelines, unique business management strategies and core cultural decisions earning Patient News an early reputation as a great company to work with. Together they developed a team of dedicated and talented marketers, with a special and unique corporate culture.
From the start we had our eye on product development and excellence in innovation and quality. Patient newsletters quickly grew to direct mail neighorhood newsletters, practice brochures, referral cards, postcards, patient surveys and products related to strengthening our clients relationships with their patients and prospective patients in their practice community. With a dedicated focus on quality, customization and flexibility, Patient News quickly earned the reputation as the best provider in the industry.
As we approached the millennium year we determined that we had a product that would be extremely competitive south of the border. Karen, along with Joanne Bishop (VP) led the launch into the US in February 2000 at the Chicago Midwinter Meeting. Their tremendous results lead to expansion across the US and subsequently Patient News became largest provider of customized newsletters in North America.
In December 2001 our executive team identified and committed to our core purpose, to build and strengthen our clients’ patient relationships and we established the values that have guided all of our business decisions to this day. Innovation and product quality, excellence in customer service and our corporate culture. We have since expanded our core values to include our commitment to the environment, our fun and creative working environment and our community.
Our commitment to innovation and quality has driven our product development team to continuously apply best practices. Detailed research, experience and market needs have driven our expanded marketing solution line up which now includes the industry leading direct mail patient acquisition program, patient referral programs, customized practice brochures, event and acquisition postcards, email bulletins, website content, patient surveys, and more. Patient News continues to lead the industry with marketing solutions and support services that our clients can trust to deliver results.
In the past dozen or so years Patient News has been the recipient of many awards including being named a Top 100 Employer for four consecutive years - as compared with more than 70,000 companies across the country. Patient News has received multiple awards for graphic design, direct marketing, and our environmental efforts.
Today Patient News is the number one privately held marketing firm that dentists prefer.
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