Call 888.377.2404 today for a free consultation.
We're available live from 8:30am - 6:00pm est Monday - Friday. If you've got the time when you call we'll go through a brief needs analysis and provide you with a complete overview of our services. If you have just a moment right now to call, we can quickly reserve a demonstration time that will work for your schedule.
As part of your campaign development, we'll conduct a detailed demographic analysis and provide you with an overall annual marketing plan. (A $750 value). This allows you to quickly determine how great it will be to work with Patient News!
Your own Account Executive will provide a detailed review - once you are satisfied with our services, you decide if the program is right for you. Click here to grow your practice. We offer 100% service and quality satisfaction guarantee! Call now for a free discussion!
Sounds great, how do I get started?
Call 888.377.2404 today for a free consultation.
What About Email?
In order to fully engage with prospective patients and patients-of-record, it’s important to connect regularly. Many of our clients benefit from a multi-channel, and in fact, cross-channel marketing approach.
Email marketing is a very effective supplement to your communication plan. The key is the superiority of the content and the time it takes to put it together in a way that will increase readership and encourage action. In order to move quickly, keep your message relevant to avoid deletion and generate a positive return, Patient News has created solutions that provide top quality content in a format that’s convenient for you and beneficial to your patients.
Print mail is the only method that will provide 100% patient reach. Your newsletter or postcard will hit the home of everyone you mail it to. On average email open rates hover around 22% (although our email products have shown an open rate around 50%), so if one has only a percentage of patient emails, then the math is easy.
Patient News can provide you with your preference based patient retention program. Send your newsletter by mail and email to active and inactive patients, and if you’ve logged the data in your practice management system, we can help you communicate in the way that they’ve requested.
Call 888.377.2404 today and talk to one of our dental marketing experts -at no charge- about your dental marketing options and see what mix might be ideal for your practice.
I'm running an ad in the yellow pages, should I continue with that as well as a newsletter?
It's all part of your marketing mix, so yes continue your presence in your local yellow pages, but you could consider downsize to a black & white listing so that a prospective patient can still find your name when looking there, but saving you on important marketing budget dollars. Mailing into the homes surrounding your practice makes the job of finding your practice easier for your prospective patients by delivering your message to their door. Studies prove that yellow pages shoppers are more likely to break appointments because they are looking for the most convenient, quick or inexpensive option. Once they hang up from your office, they continue their search and if they find an appointment sooner, your practice is out. There is also extensive competition within yellow pages. Your name, mailed into prospective patients homes on a regular basis, makes your practice stand out from the crowd, and big yellow pages ads become less relevant.
I’ve got a good website, why should I also mail?
Different initiatives should be part of your overall marketing mix. Having a website is great, as long as there is user benefit, but remember a website in itself is a passive marketing tool. You need a vehicle to drive patients to your website, your phone and your door. At Patient News, we have many products and services that can enhance your online presence.
A website shouldn't take precedence over another key component of your marketing plan. To grow your practice, secure patient loyalty and increase visits and referrals, outreach with a multi-channel approach is the most effective program. Printed formats increase readership and provide tangibility, credibility, and an appeal the Internet does not offer. In fact, close to 90% of consumers in all age groups welcome, read and respond to printed mailed materials. We help support the value of visiting your website by increasing your online library of content, and our email newsletters drive traffic to your phone, your website, and encourage patients to quickly forward your high quality educational information to friends and family.
Call Patient News today for a free consultation about all the ways we can help you effectively market your practice.
How do I send you my mailing list?
Your Account Manager can provide you with instructions to download your head of household, or guarantor, addressed or email list from most popular software programs. Your list can be easily emailed to our secure website. We warehouse your list for you, so you can simply email us with your new patient names for each mailing. Our email automation software track your unsubscribes, so you don't have to worry about list maintenance. With Patient News, there's no extra charge for our secure list services.
What does variable data or personalized one-to-one marketing mean?
This is the latest breakthrough in improving response to direct mail campaigns. This is the addition of data relevant to the recipient, like their name, printed throughout a campaign, or images that mean something to the reader. For us at Patient News, our research determined that the addition of "name only" increased response rates by up to 44%, and the use of full color and a special offer can increase response even further.
We know that women make most of our healthcare buying decisions, so all content has been tailored to that reader. In addition, in the US, we have upgraded our direct mail list service to provide you with the female head of household name, which we incorporate throughout your newsletters and postcards. Response has escalated and clients report generating anywhere from 20-200 new patients per month as a result. This service is automatically included in the US, and we can provide this service in Canada when you opt for our first class postage upgrade.
How do I decide who to mail to in my community?
We will help you with a full and detailed geographic and demographic analysis of the area surrounding your practice and your existing patient base. As women make more than 85% of all healthcare buying decisions, your Patient News direct mailer message has been tailored to the female reader and in fact, in the US, your mailer is even specifically addressed to the female head of household - by name!
How can I tell if my direct mailer is working?
You must track the calls that come to your office to determine how many are a result of your direct mailer and how many of those calls are converted to a visit. You need to track all calls so that you can determine if your front line staff require more training to ensure calls are consistently being converted into appointments. Run a new patient report from your computer system to see how many new patients you generated per month for the past two years, and compare with how you're doing now. We continue to help you track new patient growth, and watch for spikes when different content is sent out so that we can adjust each mailing piece.
What’s better for my neighborhood mailing, a newsletter or a postcard?
This will depend on the focus of your practice, your branding, and the demographics in your area. Our most effective direct mail program is the combination of a 4 page newsletter, which establishes your practice as the local expert through quality educational content, followed by a postcard, which reminds patients of your special offer generating more calls to your practice. Whether a newsletter or postcard campaign is your preference, the key is frequency, so you will want to budget for at least 6-8 mailings per year.
I have lots of patients, so why should I do anything right now?
Every practice will experience naturally occurring attrition of approximately 15% per year. Patients move or leave a practice for one reason or another. Can you afford to lose 15% of your revenue year after year? Run your new-patient reports for the past 12 months and make sure you are generating enough new patients per month to not only counteract this naturally occurring attrition, but to also help your practice generate the revenues you want. If not, look at what you are currently doing and change it.
What about the economy?
Changes in the economy affect the decisions you make for your practice and the decisions patients make about their purchases and even their healthcare. Newsletters are an effective tool in these situations. In this instance, a focus on content is important. Questions to ask yourself are, is it timely to promote elective services in my area, or should we include more education about the importance of oral health, mouth-body links, and regular visits? With the “real estate” provided by a four-page newsletter, you can still include a variety of topics including elective services, but perhaps your primary message will change slightly. We have hundreds of articles and suggestions to help you. There is one definite answer to this question: it’s definitely not a time to limit your marketing exposure. If you focus on improving customer service and generating more new patients, you will continue to build and strengthen your practice. Remember, businesses who market through a recession can be up to 10 times more successful than those who cut marketing expenses. And at Patient News, we’re committed to helping you market smarter, not harder. Ask your Account Manager what will work for your practice.
Why should I send a patient newsletter?
A patient newsletter is an ideal tool for almost every practice. Newsletters keep your name regularly in front of clients — they strengthen relationships, increase referrals, increase brand awareness, improve satisfaction and loyalty leading to higher lifetime client value. Remember, people are busy. They forget about important things like their recall appointments, or the fact that they want to whiten their teeth before their daughter's graduation or wedding, or that they want to ask you a question about veneers. Your regular newsletter keeps you top-of-mind with your patients. You need to make sure your patients know about all the services you offer, before you lose them or that special purchase to a competitor who is advertising regularly in your community.
A newsletter is a newsletter, right?
All newsletters, both print and email, share the fundamental purpose of communicating with your patients and your community. Beyond that there are lots of points of differentiation and you need to consider what will properly represent your practice.
First and foremost, is the quality of the content and presentation a priority for you and your team?
Who are your readers and what do they expect from your practice? Is your newsletter provider an expert in patient communication, graphic design, and industry-specific research and editorial? Do they understand the marketing needs of your industry and the importance of such details as personalization and marketing practices that will increase response? Patient News is an award-winner for our outstanding writing and design quality, and our products and services are proven to build and strengthen your community standing and patient relationships! Please call today for a free consultation, and view product samples for yourself.
How is Patient News different from other newsletter/postcard providers?
CONTENT. The core of all of our products and services is our top-quality, customized content. Turn to Patient News for logo development, email and direct mail campaigns, targeted programs for prospective patients, active and inactive patients, and team training and scripting to overcome objections increasing patient visits and patient of record numbers.
RESULTS. Clients can expect at least a 2:1 return on investment within year one. As active marketing assocation members, we put extensive research into all of our products and services to ensure we provide our clients with increased response and a great return on investment.
EXPERIENCE. Dental direct marketers since 1993, we have produced thousands of successful dental marketing campaigns. On our most recent annual survey, 100% of clients said they would refer Patient News, and 99.5% were satisfied with their overall program with us. 98% indicated good value for investment.
QUALITY. Our experienced copywriters produce award-winning content that is sourced from our relationships with experts in the dental industry so our content contains the latest information and is relevant to you and your patients. Our recent annual client survey indicated 100% satisfaction with product quality.
INNOVATION. Your dental marketing campaigns are personalized one-to-one communications which increase practice revenue. Choose a multi-channel approach to improve results for your patient and prospective patient communications. Our extensive free consultative process allows you to determine what methods and marketing mix will be ideal for your practice.
FLEXIBILITY. Each campaign is unique, customized, and timely. While other suppliers provide just one or limited designs for your annual campaign, we update your content and messaging consistently. We customize your content so you have increased patient response.
SERVICE. 100% of clients indicated satisfaction with our customer service, response time to calls or inquiries and our Quarterly Update. We offer extensive support to each client, including your own Account Management Team as well as value-added business materials to help you in every aspect of building your practice.
GUARANTEE. We offer a 100% quality satisfaction guarantee. You approve the layout, copywriting and design of all marketing campaigns ensuring your complete satisfaction with the look and quality representing your practice.
FREE CONSULATION. Take advantage of our experienced dental marketing team to talk about your challenges and see why you should chose Patient News as your marketing partner. Call 888.377.2404 today!
How much should I allocate to my marketing budget?
Most businesses allocate approximately 7% of their gross annual revenue, so anywhere from 5-10% would be appropriate. The amount you allocate is dependent on how long your practice has been running and what your top-line revenue goals are. Our experts can help you determine what your range should be, based on your monthly and annual revenue.
What should I do, an internal or external campaign?
Ideally you should allocate a percentage of your marketing budget to both internal and external marketing, through a multi-channel approach. Most practices receive a high percentage of new patients through referrals and word-of-mouth so it's important to make your name visible to many people, including your existing patient base and the community surrounding your practice. Our expert consultants are here to help you determine the best combination for your needs.
What does Patient News offer?
Patient News helps you increase revenue throughout the lifetime of your practice and patient journey. We are known for our award-winning patient newsletters, but we are more than a newsletter company. We have a full suite of print, e and online products to help you effectively market your dental practice. This includes award-winning content, superior copy-writing, imagery and designs for direct mail and email patient newsletters, postcards, brochures, referral cards, and product promotion cards as well as specialty and seasonal items such as cover letters and calendars. Support services include account management, demographic analysis, call tracking, reporting, analytics, marketing guidance and team training. Internal products help you stay in touch with existing patients to inform and educate them while promoting new services to increase lifetime value. External communication programs allow you to approach the right potential new clients in your neighborhood to help your practice grow with high-quality new patients. All of our marketing products and services are tailored to help achieve the specific goals of your practice.
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