Here’s an idea that’s not that difficult to understand, but it’s challenging to consistently and effectively address from a business standpoint. I watched a Seth Godin video today, marketing expert and author. To demonstrate his point, he talked about blowing up a balloon. When you’re handed a balloon to inflate, you sigh. You know what it takes to get that thing started. But, once you blow the first couple of breaths, you’re over the tough part and the rest is easy. We’ve all done it; we know what he means.
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