Build a loyal following with direct mail | Patient News

Build a loyal following with direct mail

Prospective patients.

In the dentistry world, practice owners need to engage with prospective patients in meaningful ways if they want to grow their businesses. Failing to reach out to the people who live just around the corner from the dental practice will prevent the business from building a lucrative book of patients. However, it can be difficult for a dentist to keep his or her name in front of patients, especially with the marketplace so cluttered and noisy today.

The best way for a dentist to remain competitive and engage with his or her audience is through direct mail. When a practice owner can conceptualize and develop a dental marketing strategy that grabs the attention of prospective patients, educates those recipients on oral health care best practices and then encourages them to book appointments through compelling calls to action, professional growth is inevitable.

The foundation of any successful dental advertising campaign is a creative and informative print mailing. Patient newsletters can help bring in better quality patients to your practice - people who want the best possible oral health care and have proven their ability to pay for services. Patient newsletters are successful because they educate recipients and speak to their inherent interests. Most people are sensitive about their smiles, and patient newsletters can speak to that insecurity and inform them on how they can look their best simply by calling and making an appointment.

Additionally, dentists who work with Patient News will see double-digit results within the first year. The content provided by the company is proven to attract new patients who need oral health care services, build awareness of a practice, promote the practice as the go-to business in the region and increase the number of quality leads.

Dentists who want to make the most out of their marketing budgets should rely on direct mail for its 100 percent reach. Instead of using alternative methods, which don't always produce the type of returns most dentists want, direct mail targets specific patients and makes sure those people receive the type of content that speaks to their needs. It's important to remember that oral health care is a private and personal experience, so when promoting services to prospective patients, information is often best communicated in private, through print, between the marketing practice and the potential new patient.