Dialing Into The Reptilian Brain at WII-FM
April 29, 2011Consider this recent study of neuromarketing and the positive implications for branding your practice. Researchers measured neural activity and found three differences in the way people respond to direct mail over digital advertising…
Tell It Like It Is … Help Humanity … & Profit
April 15, 2011People truly need to be educated about the importance of their oral health and the impact it can have on their lives. It’s really wonderful that we’re helping millions of people understand how dentistry can, literally, improve their health and even their lives via our client communications.
How Did You Become A Great Dentist?
April 1, 2011Listening to the Rosie O’Donnell Radio Show last week struck a cord. Rosie was talking about how to become a great standup comedian. She said comedians would “practice their routine over and over and over, change a syllable here, a word there, try a new tag line, and finely, finely, hone it over time. Practice, practice, practice.
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