Postcard Marketing
See below for a number of example postcards from our wide selection of postcard marketing materials. If you see one that grabs your attention, click on it to see a PDF sample of the real thing.
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Did you know that a postcard marketing campaign with one-to-one printing of the recipient's name can increase recognition and response by up to 44% over other direct mail options? Patient News Publishing's innovative, exclusive direct mail (neighborhood) postcard marketing campaigns feature variable data and the use of actual recipient names for highly personal postcards that can achieve great results for your practice.
As active DMA (Direct Marketing Association) members we've done extensive research, and we know that women make most healthcare buying decisions, so we ensure all the content on your postcards are tailored to your target market – women. In addition, in the US we have upgraded our direct mail list service to provide you with the female head of household name, which we use to call out to your potential new patients by name.
Whether a newsletter or postcard marketing campaign is your preference, the key is frequency, so you will want to budget for at least 6-8 mailings per year. Our most effective direct mail program is the combination of a 4 page neighborhood newsletter, which establishes your practice as the local expert through quality educational content, followed by a customized postcard marketing campaign reminding patients of special offers, and generating more calls to your practice.
We will help you with a full and detailed geographic and demographic analysis of the area surrounding your practice and your existing patient base to determine the best postcard marketing campaign for your practice's needs.
Call us today at 800.667.0268 for more information on postcards for your dental practice along with a free no-obligation marketing consultation.
